Facebook Messenger Integration Help Guide

The Facebook Messenger Integration connects your Easy Assist AI chatbot to a Facebook Page, so customers can message your Page on Messenger and receive automated replies from your chatbot—just like website chat.

Where to find it (typical path):
My Chatbots → (Select a Chatbot) → Integrations → Facebook


What this integration does

  • Lets your chatbot reply to Messenger conversations from your Facebook Page

  • Captures leads the same way (if your Lead Form is enabled)

  • Reduces response time and keeps your Page responsive 24/7


Before you start (requirements)

You need:

  • A Facebook Page (not just a personal profile)

  • Admin access (or full permissions) to that Page

  • Ability to log in to the Facebook account that manages the Page

  • Optional but recommended: Meta Business Suite access if your Page is managed through Business Manager


How to connect Facebook Messenger (step-by-step)

  1. Go to Integrations → Facebook

  2. Click Facebook Authorization

  3. Log in to Facebook when prompted

  4. Allow to connect or reconnect to WAMessenger.

  5. If your Page is already connected to WAMessenger before and would like to connect another Page, click "Edit previous settings". This will allow you to choose the Pages you want WAMessenger to access. You can either select "Opt in to all current and future Pages" or "Opt in to current Pages only." If "Opt in to current Pages only" is selected, you need to select the Page you want your chatbot to connect. After selection, click Continue.

  6. If this is the first time you will connect a Page to WAMessenger, Facebook will asks for permissions:

    • Allow access to the Page(s) you want to connect

    • Accept required permissions so the bot can send/receive messages

  7. Choose the Businesses you want WAMessenger to access. Click Continue.

  8. Review WAMessenger's access request and click Save.

  9. You will get a message that you has been connected to WAMessenger. Click Got it.

  10. Back in Easy Assist AI, you will see that Facebook authorization successful! message.


✅ Once successful, Messenger messages sent to your Page should route to your chatbot.


Recommended configuration (best practice)

A) Set expectations for users

In your chatbot welcome message (or Messenger greeting if available):

  • “Hi! We usually reply instantly here. How can we help—pricing, booking, or support?”

B) Use “handoff” for complex cases

If you use Live Chat:

  • Add a trigger like “Talk to a human” / “Live agent”

C) Enable Lead Capture

Go to Leads → Lead Form and collect at least:

  • Name + Email (and Phone if you want appointments/callbacks)


How to test the integration

  1. Open your Facebook Page

  2. Click Message

  3. Send a test message like:

    • “Hi”

    • “How much is it?”

    • “Book a demo”

  4. Confirm:

    • The chatbot replies

    • Lead capture triggers correctly (if enabled)

    • Appointment triggers work (if enabled)

Tip: Test from a different Facebook account (not the Page admin) for a real customer experience.


Common troubleshooting

The “Connect” button fails / no Pages show

  • Make sure you’re logged into the Facebook account that has Admin access to the Page

  • Try switching accounts in Facebook, then retry integration

  • If the Page is under Business Manager, ensure you have full permissions in Meta Business settings

The bot is connected but not replying

  • Confirm the integration is Enabled and you clicked Save

  • Check if another tool/platform is also connected to Messenger (conflicts can happen)

  • Send a brand-new message thread (sometimes old threads behave differently)

Replies are delayed or inconsistent

  • Confirm your Page is not restricted and can receive messages normally

  • Reduce “heavy” automations (too many triggers) and keep responses direct

  • Test multiple message types (short vs long)

Customers complain the bot isn’t helpful

  • Add quick-reply style prompts:

    • “Type 1 for Pricing, 2 for Booking, 3 for Support”

  • Ensure your knowledge base / Sources are updated


Security & privacy notes

  • Messenger conversations may include personal information. Only allow trusted team members access to your Easy Assist AI account.

  • If you collect contact details, make sure you have a valid Privacy Policy link in Lead Form.


Best use cases for Messenger integration

  • Beauty & aesthetics clinics (pricing, schedule, promos)

  • Real estate inquiries (location, budget, viewing schedule)

  • Agencies (services, packages, lead qualification)

  • Ecommerce (order status, FAQs, returns)

  • Local services (quote requests, booking)